Ensure all content uses relevant headers
Use of proper text and features to differentiate information
Check for proper column header and information
Use of alternative (alt) text
Use of contrasting colors to differentiate text from background. Ensure the right contrast ratio for each page.
Ensure proper logical flow for both keyboard and non-keyboard users
Non-conversion into text using Optical Character Recognition(OCR)
by means of Captioning
Provision to skip to the main content, Focus Indicator
Greater ROI
Brand Perception
Competitive Advantage
User Retention and Trust
